Publications
Celebrity-Backed Beauty: What makes it so successful?
Curious to understand how celebrity marketing captures the attention and wallets of consumers? Learn more about the strategies used by Rihanna and Kylie Jenner in their successful ventures into the beauty industry in this article!
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Greenwashing: It's Just Not Clean
A deeper dive into the prevalence of Greenwashing within today’s hyper-consumerist society, and what steps consumers can take to better tackle and prevent its effects.
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Career's Guide 2021
The 2021 Careers Guide provides content on LinkedIn,
internship preparation, student opportunities as well as
UNSW’s marketing major!
Ahead are exclusive interviews from Jack Cadeaux - Head of
UNSW’s Marketing School, graduates and industry professionals.
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The Power Of Femvertising
A closer look at how marketing constructs ideas of 'self-care' and female empowerment
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First Year's Guide 2021
Check out our 2021 First Years Guide and learn the ins and outs of being a first year student!
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Brand Slactivism and Corporate Wokeness
We break down the complicated topic of brand activism and investigate the pros and cons of social- activism based marketing campaigns
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Career's Guide 2020
Gain insight into the many pathways a marketing career could take you with our annual Career’s Guide!
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Beyond The Court
Check out how MARKETING PRINCIPLES were used to create a legacy beyond the court?
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The Old Town Road To Success
Learn how Lil Nas X used MARKETING to reach worldwide stardom with his No-1 hit song Old Town Road!!
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First Year's Guide 2020
Check out our 2020 First Year's Guide to get a headstart in uni life!
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First Year's Guide 2019
Check out our 2019 First Year's Guide to get a headstart in uni life!
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