Celebrity-Backed Beauty: What makes it so successful?
Cindy Lam• Oct 20,
2021• Guides•
Curious to understand how celebrity marketing captures the attention and wallets of consumers? Learn more about the strategies used by Rihanna and Kylie Jenner in their successful ventures into the beauty industry in this article!
Melinda Liu• Aug 10,
2021• Guides•
A deeper dive into the prevalence of Greenwashing within
today’s hyper-consumerist society, and what steps consumers
can take to better tackle and prevent its effects.