Publications
Careers Guide 2022
Take a deep dive into the marketing industry with our 2022 Careers Guide! Explore insights from graduates, industry professionals, as well as the Head of Marketing on how to make your mark in the multidisciplinary marketing industry today.
Controversial Marketing: From Controversy to Cash
Since when did brands want to offend people?
Learn more about how brands use controversial marketing as a tactic to generate buzz about their business.
First Year's Guide 2022
Check out MarkSoc’s First Years Guide for some tips and tricks to making the most of your first year at UNSW!
Celebrity-Backed Beauty: What makes it so successful?
Curious to understand how celebrity marketing captures the attention and wallets of consumers? Learn more about the strategies used by Rihanna and Kylie Jenner in their successful ventures into the beauty industry in this article!
Greenwashing: It's Just Not Clean
A deeper dive into the prevalence of Greenwashing within today’s hyper-consumerist society, and what steps consumers can take to better tackle and prevent its effects.
Career's Guide 2021
The 2021 Careers Guide provides content on LinkedIn, internship preparation, student opportunities as well as UNSW’s marketing major!
The Power Of Femvertising
A closer look at how marketing constructs ideas of 'self-care' and female empowerment
First Year's Guide 2021
Check out our 2021 First Years Guide and learn the ins and outs of being a first year student!
Brand Slactivism and Corporate Wokeness
We break down the complicated topic of brand activism and investigate the pros and cons of social- activism based marketing campaigns
Career's Guide 2020
Gain insight into the many pathways a marketing career could take you with our annual Career’s Guide!
Beyond The Court
Check out how MARKETING PRINCIPLES were used to create a legacy beyond the court?
The Old Town Road To Success
Learn how Lil Nas X used MARKETING to reach worldwide stardom with his No-1 hit song Old Town Road!!
First Year's Guide 2020
Check out our 2020 First Year's Guide to get a headstart in uni life!